Brand | Lancôme APAC
Location | The Cloudscape, Haikou and Sky Ring Bridge, Haitang Bay

This Lunar New Year, the Lancôme Loong blooms and took flight, bringing prosperity and vitality to Hainan! Through the magic of our AR, the majestic dragon, crafted by blockchain artist Jacky Tsai, soared above the crowds, blending Chinese and French cultural motifs in a stunning display of power and femininity.

At The Cloudscape in Haikou, visitors were enchanted by an immersive installation that told the story of Lancôme’s hero, Advanced Génifique Serum, alongside the awe-inspiring Lancôme Loong dragon. With our innovative augmented reality activations, guests unlocked vibrant animations by simply scanning a QR code, bringing the Loong dragon to life right before their eyes.

Next stop, the Sky Ring Bridge in Haitang Bay! Here, our AR expertise transformed the bridge into a mesmerizing fusion of the Lancôme Advanced Génifique story with the natural beauty of Hainan. Every visitor could interact with the mythical beast and experience the magic of Lancôme’s New Year celebration in a whole new dimension.

We are honored to have played a part in this breathtaking cultural celebration, driving traffic to both online and offline stores, and creating unforgettable moments for all. This is just the beginning of AR experiences that transcend boundaries and bring brands to life in extraordinary ways.

Stay tuned as we continue to push the boundaries of digital innovation and create captivating experiences for brands and their beloved audiences!

#AIR #RealisingEveryImagination #Lancôme #CDFG #LunarNewYear #AR #Hainan #DigitalInnovation

Brand: Lancôme APAC
Creative & Interactive Design: AIR, Jacqueline Hung, Penny Lau, Fung Leung, Patty Tang, Emily Ng, Jane Poon
Program Development: AIR, Kezman Hung
Program Producer: Hebitz Lau, Chloe Ho
Back Stage: Ken Hui, Jonas Fung