Hang Seng Bank

Festive Greetings 2025 (Mid-Autumn Festival)

HASE_MAF_KV_by AIR

月滿相伴  喜悅團圓

For this Mid-Autumn Festival, we partnered with Hang Seng Bank to illuminate the city skyline with a message of peace and inclusion.

We had the privilege of bringing artist Alvin Li (李子舜)’s vision to life—transforming his vivid imagination into giant, larger-than-life lanterns with AI. From glowing goldfish to the iconic rabbit, these installations did more than celebrate the festival; they showcased Alvin’s courage and creativity, spreading warmth and the spirit of reunion to everyone who saw them.

Brand: Hang Seng Bank

Creatives: AIR Concepts, Yeefung Chan, Jane Poon, Caitlin Shao, Jerry Lam
Project Manager: Chloe Lau
Back Stage: Ken Hui

#AIR #Realisingeveryimagination #HANGSENGBANK #FestiveGreetings #MidAutumn