Tuesday’s delight. Treasures in sight.

For our collaboration with Shangri-La Circle, we redefined what is possible in luxury marketing. We delivered the full creative campaign—from overall conceptualisation and taglines to final visuals—for their new weekly Members Day programme.

Since traditional production logistics were impossible given the parameters, we turned to our proprietary AIR Bespoke GEN. A.I. Solution. By leveraging advanced Generative AI, we bypassed bottlenecks like international travel, casting, and weather dependencies, allowing us to craft authentic, “Shangri-La quality” content without a single physical shoot.

The result is a visually stunning, globally diverse content series that captures the true essence of the luxury experience. This project proves that with the right creative direction, AI isn’t just a shortcut—it is a powerful engine for high-fidelity storytelling at record speed.

Brand: Shangri-La Hotels and Resorts

Creatives: AIR Concepts, Jane Poon, Patty Tang
Project Manager: Chloe Lau
Back Stage: Ken Hui

#AIR #Realisingeveryimagination #ShangriLa #ShangriLaCircle #TuesdaysTresures