At the forefront of creative technology, our team constantly explores how AI can transform experiences and make the impossible possible. We had the exciting opportunity to collaborate with Armani Beauty and L’Oréal Travel Retail Asia Pacific on an exclusive pop-up at the CDF Sanya International Duty Free Shopping Complex Block C in Haitang Bay, celebrating the Year of the Snake.

Here, we designed a bespoke 3D Wishing Lantern experience powered by AI, allowing consumers to usher in a new era of personalised engagement. Consumers could ignite their year with passion by inputting their surnames and selecting a blessing category – be it health, wealth, romance, or career development. Our advanced AI then instantly generated a unique, tailored blessing based on their surname, brought to life as their digital wish lantern illuminated a stunning 3D wall. This sophisticated system, incorporating over 6,000 Chinese surnames, was capable of generating more than 1.4 billion personalised blessings. The experience was further elevated with a bespoke Hainan-inspired tea blend and a luggage tag customisation service, offering a truly unique sensory journey.

We’re honoured to have partnered with Armani Beauty and L’Oréal Travel Retail Asia Pacific to push the boundaries of what’s possible in beauty tech. This collaboration showcases how AI can enhance the luxury retail experience while maintaining the personal touch that luxury shoppers expect.

#AIR #RealisingEveryImagination #GiorgioArmani #ArmaniBeauty #TravelRetail

Brand: Armani beauty TR APAC
Creative & Interactive Design: AIR, Fung Leung, Jerry Lam, Jane Poon
Program Development: AIR, Eric Lo
A.I. Development: Hebitz Lau
Program Producer: Gary Ng, Chloe Lau
Hardware: Kenny Or
Back Stage: Ken Hui