Brand | Clé de Peau Beauté APAC

Location | Global Beauty Plaza, Block C, CDF Mall, Sanya International Duty Free Shopping Complex

Discover the ultimate radiance with Clé de Peau Beauté’s “Radiance Transports You” animation at the newly inaugurated Global Beauty Plaza (Block C) in the CDF Mall, Sanya! This immersive experience, centered around the prestigious La Crème, is designed to captivate and enchant travelers.

Located in front of the Clé de Peau Beauté boutique, the pop-up features stunning visuals of Brand Ambassador and Chinese actress Zhang Ziyi, enhancing brand visibility during the peak travel month of February.

A Technological Marvel: The Immersive Room 

At the heart of this activation is our groundbreaking Immersive Room. We’ve elevated the traditional immersive room to a whole new level of 4D immersiveness that engages all your senses:

Sight: Naked eye 3D immersive scenery that draws you into a world of beauty.
Touch: Gentle breezes of wind that create a tangible connection to the environment.
Smell: Aromatic floral scents that evoke the essence of luxury.
Sound: High-fidelity, hyperrealistic sound that brings every detail to life.

This innovative blend of technology creates a truly immersive environment, bringing the essence of La Crème to life in an unprecedented way.

To build pre-trip excitement, we developed a dedicated Radiance Transports You WeChat Mini Program. This engaging platform invites travelers to play an augmented reality game, win free samples, and learn about La Crème’s key ingredients. Samples can be redeemed at the pop-up, seamlessly driving traffic to the boutique and enhancing the overall experience.

We are honored to have partnered with Clé de Peau Beauté, creating unforgettable moments and pushing the boundaries of digital innovation. Our AR game not only educates but also builds anticipation, ensuring a memorable encounter with Clé de Peau Beauté’s luxurious offerings.

Stay tuned as we continue to craft captivating experiences for brands and their beloved audiences!

#AIR #RealisingEveryImagination #ClédePeauBeauté #RadianceTransportsYou #AR #ImmersiveExperience #DigitalInnovation #Hainan

Brand: Clé de Peau Beauté APAC
Creative & Interactive Design: AIR, Jacqueline Hung, Penny Lau, Fung Leung, Patty Tang, Emily Ng, Jane Poon
Program Development: AIR, Kezman Hung, Eric Lo
Program Producer: Gary Ng, Chloe Ho, Chloe Lau
Hardware: Kenny Or
Back Stage: Ken Hui, Jonas Fung