Brand | Estée Lauder
Location | Hainan, Hong Kong, Macau, Okinawa

Estée Lauder has developed an exciting H5 AR game that makes shopping for beauty products a fun and engaging experience. By catching Estée Lauder products in the summer air, customers can collect points to redeem deluxe gifts and samples. This immersive and rewarding game is designed to enhance the online journey, induce purchase intention and ends with a call to action to discover and shop Estée Lauder products for this summer.

#DFS #Game #CreativeTech #Digital

Brand: Estée Lauder
Creative & Interactive Design: AIR, Fung Leung, Marco Liu, Emily Ng
Program Development: AIR, Kezman Hung
Program Producer: Chloe Ho, Hebitz Lau, Chloe Lau
Back Stage: Ken Hui