Lancôme APAC

La Vie Est Belle: Who Will You Make Happy Today

Lancôme presented a happiness campaign to highlight shared happiness at Hong Kong International Airport to invite travellers to discover their new fragrance, La Vie Est Belle Flowers of Happiness. Passengers had the opportunity to begin their shopping journey at Lancôme Experiential Site. It draws over 1,000 trials with a start of spraying happiness, discovering new news about the fragrance and finally enjoying personalized engraved bottles.

Brand: Lancôme
Product: La Vie Est Belle
Retailtainment & Digital Creative: AIR Concepts Chan In Ngai Man Yan Yiu Tanying Chika Tsang Penny Lau
Digital Producer: Wunwun Ho
Interactive Developer: Wai Yin Or
Mobile game Developer: Kezman Hung
Set Production: Plug
Back Stage: Ken Hui Denny Wong
Venue: HK International Airport