LVMH-owned beauty and fragrance house Givenchy has partnered with The China Duty Free Group (CDFG) to launch a beauty pop-up at the Sanya International Duty Free Shopping Complex in Hainan Island.

The Givenchy Beauty Box was officially opened on 1 October and highlights two of Givenchy’s best-selling lines, Le Rouge and Prisme Libre. It will run until the end of October.

One of the highlights is an interactive digital wall display that invites customers to enter their names to see a personalised powder explosion. The visual lasts for 30 seconds, allowing for plenty of time for customers to take photos.

Creatives: AIR Concepts, Chika Tsang, Fung Leung, Anna Lee, Penny Lau
Game Development: AIR Concepts, Gary Ng, Tony CcY, Yuri
Producer: Wunwun Ho
Set Production: Sama Casa
Back stage: Ken Hui, Denny Wong, Mike Wu