HELENA RUBINSTEIN APAC

Explore Your Beauty Destination

Brand: HELENA RUBINSTEIN APAC
Venue: Rosewood Sanya Hotel, Hainan
Game Creatives: AIR, Fung Leung, Jacqueline Hung, Anka So, Marco Liu, Patty Tang, Ray Chan
Game Programming: AIR, Tony Chau, Eric Lo, Isaiah Tsoi, Kelvin Leung, Kezman Hung
Technical Director: Gary Ng
Project Manager: Chloe Ho, Hebitz Lau
Backstage: Ken Hui

Helena Rubinstein hosted a gold-themed takeover which took guests on an immersive journey to three different beauty destinations. The interactive retailtainments, inspired by the origins of Helena Rubinstein’s products, transported guests to the La Clinic Montreux and the Swiss Alps in Switzerland and the Brittany Coast in France.

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