Journey to Radiance
Lancôme and DFS have launched a multi-sensory pop-up store at T Galleria Beauty by DFS, at the heart of Hysan Place in Causeway Bay, Hong Kong – the brand’s first-ever exclusive global partnership with DFS.
The pop-up store, called “Advanced Génifique, Your Journey to Radiance”, highlights the beauty brand’s Advanced Génifique franchise and made its first stop in Hong Kong, staying until October 7, 2018.
“Your Journey to Radiance” – exclusively developed for the partnership – seeks to encourage women to embark on their own Journey to Radiance across the world with Advanced Génifique.
“As a leading worldwide beauty brand, Lancôme believes in the importance of consumer-centricity, understanding our consumers’ needs, and creating meaningful and innovative brand experiences to better engage them.” said Ms. Tao Zhang, General Manager of Lancôme Travel Retail Asia Pacific.
The pop-up store was created with a mix of digital, light and interactive installations to bring consumers an immersive experience.
Boasting a concept inspired by the radiance-boosting qualities of the Advanced Génifique range, the experience was designed to send shoppers on a virtual journey around the world with Advanced Génifique.
The first touchpoint was the two-meter tall replica of the Advanced Génifique serum bottle, constructed from 16,800 LED bulbs illuminating a gradient in unison.
Consumers could also interact with the augmented reality photobooth, capturing images and GIFs to share on social media. With gesture detection sensors, various Lancôme icons appeared in the palms of their hands, signifying radiance is within reach.
The key highlight of the pop-up store was the Mirror Room, which virtually transported the consumers to different parts of the world, from Paris to Hong Kong. Using state-of-the-art voice tracking and cross-device synchronization technology, consumers were able to utilize devices to interact with the installation.
Retailtainment Creative & Design: AIR Concepts Chika Tsang Chan In Penny LauCheukman Chan Chan Pa Ngai Man Yan Yiu Tanying
Developers: Kezman Hung Zoe Shu Wai Yin Or Fatty Boost InteractiveTony CcY Gary Ng
Producers: Wunwun Ho Charlotte Ho
Game visual SFX: ManyMany Creations
Video photography: Crossfade Creative Ltd
Backstage: Denny Wong Mike Wu Ken Hui