Lancôme APAC

Chinese New Year 2021

For Lunar New Year, Lancôme Travel Retail Asia Pacic and China Duty Free Group (CDFG) launched two “takeover” pop-ups which ran throughout January and February in celebration of the New Year. The immersive online and ofine takeover was launched in the Sanya EDITION Hotel and the Haikou Riyue Plaza Duty Free Shop with a series of retailtainments.

The retailtainment eventually directed travelers to the Lancôme e-commerce site, as well as the physical Lancôme stores at China Duty Free Group’s Sanya Duty Free Shopping Mall. AR games offered rose catching and lantern blessing, which could be activated by QR codes on shoppers’ phones.

Digital Creatives & Retailtainment Design: AIR, Chika Tsang, Penny Lau, Fung Leung, Anna Lee, Anka So, Ray Chan, Kylie Yiu, Katherine Ngai
Game Developers: Tony Chau, Kezman Hung,
Game visual effect: Lok Lok
Producer: Gary Ng, Chloe Ho, Charlotte Ho
Back Stage @AIR: Ken HuiDenny Wong