Lancôme Travel Retail Asia has unveiled a final flourish to its ambitious pan-Asian Declaring Happiness Campaign with a Holiday Wonders pop-up store at Hong Kong International Airport (HKIA).
The French beauty brand has brought Parisian panache to the airport with a dazzling pink, 5-metre high Lancôme-branded Eiffel Tower and a pop-up inspired by the French capital.
The promotion runs in the departures central concourse from 12 December until 15 January, 2018. It features a ‘Journey of Holiday Wonder’ game, offering shoppers a digital boarding pass for an opportunity to experience Lancôme’s Miracle Secret fragrance at the feet of the (HKIA) Eiffel Tower.
Brand: Lancôme APAC
Digital Creatives & Retailtainment Design: AIR
Developers: Kezman Hung
Back Stage @AIR: Ken Hui, Denny Wong