Lancôme APAC

New Advanced Génifique serum at the Lancôme Microbiome Hub

Lancôme TR APAC has introduced its New Advanced Génifique serum at the Lancôme ‘Microbiome Hub’, which immerses consumers in the cutting-edge innovation of the new formula. Consumers are invited to try the formula with an automatic formula sensor and play at the interactive digital table to understand the product. Consumers can personalize and share their GIF at the microbiome photo kiosk. Consumers can also key in their names onto the 2.5 meter-high giant LED Génifique bottle and strike a pose with the display.

Brand: Lancôme Asia Pacific
Venue: Hysan Place, Hong Kong
Retailtainment Creative & UI Design: AIR Concepts In Chan Fung Leung Anna Lee Yiu Tanying
Video Creative: Jacqueline Hung, Yiu Tanying Ngai Man Yan
Copywriter: Penny LauNgai Man Yan
Game Developer: Tony CcY Kezman Hung
R&D + Hardware Developer: Wai Yin Or
Project management: Gary Ng Wunwun Ho Shek Yiu Chung Stone Charlotte Ho
Back Stage: Ken Hui Denny Wong