Lancôme TR APAC has introduced its New Advanced Génifique serum at the Lancôme ‘Microbiome Hub’, which immerses consumers in the cutting-edge innovation of the new formula. Consumers are invited to try the formula with an automatic formula sensor and play at the interactive digital table to understand the product. Consumers can personalize and share their GIF at the microbiome photo kiosk. Consumers can also key in their names onto the 2.5 meter-high giant LED Génifique bottle and strike a pose with the display.