Lancôme Asia Pacific

New Advanced Génifique serum at the Lancôme Microbiome Hub

Lancôme Travel Retail Asia Pacific has introduced its New Advanced Génifique serum at the Lancôme Microbiome Hub, celebrating 10 years of the best-selling French skincare product.

Located at Hong Kong Hysan Place Atrium, the Lancôme Microbiome Hub was designed in partnership with DFS Group to immerse consumers in the cutting-edge innovation of the New Advanced Génifique formula.

To promote its new formula, the Microbiome Hub was designed for guests to experience the possibilities of microbiome science. A striking 3D digital Génifique billboard fronts the immersive experience, while a 2.5 meter-high giant LED Génifique bottle showcases the product and illustrates how the new formula paves the way for the new era of skin microbiome.

A series of engaging activities seek to take consumers on various adventures. Consumers are invited to try the formula with an automatic formula sensor and play at the interactive digital table. Next, guests can personalize and share their GIF at the microbiome photokiosk.

Consumers can also key in their names onto the New Advanced Génifique Giant LED bottle and strike a pose with the display.

Finally, personalized engraving services are provided with any purchase of the New Advanced Génifique. The journey ends with guests returning home with exclusive Lancôme gifts and macarons.

Brand: Lancôme Asia Pacific
Venue: Hysan Place, Hong Kong
Retailtainment Creative & UI Design: AIR Concepts In Chan Fung Leung Anna Lee Yiu Tanying
Video Creative: Jacqueline Hung, Yiu Tanying Ngai Man Yan
Copywriter: Penny LauNgai Man Yan
Game Developer: Tony CcY Kezman Hung
R&D + Hardware Developer: Wai Yin Or
Project management: Gary Ng Wunwun Ho Shek Yiu Chung Stone Charlotte Ho
Back Stage: Ken Hui Denny Wong