L’Oréal Paris

Lunar New Year of  Tiger Virtual Popup

L’Oréal Paris and China Duty Free Group (CDFG) have partnered to usher in the Lunar New Year together in Hainan, unveiling a “digital first” L’Oréal Maison pop-up in Hainan, celebrating the Year of the Tiger and bringing the on and offline experience together.

Entering the first floor of the virtual pop-up, visitors are invited to a virtual skin consultation with Skin Genius – L’Oréal Paris’ skin diagnostics tool powered by advanced artificial intelligence.

On the second floor, a laboratory-inspired room allows visitors to explore (virtually) the science behind the brand’s iconic products, Revitalift Filler HA Serum, Youth Code, Filler Eye Cream for Face, Revitalift Classic and Age Perfect Cell Renew.

At the final stop of the journey, guests are able to purchase their desired L’Oréal Paris products at the CDFG e-shop.

As part of a truly multiverse experience, the L’Oréal Paris Maison pop-up also exists in this dimension at the Sanya International Duty-Free Shopping Complex decked out in celebratory hues of red and gold, and visuals of roaring tigers. Visitors will be greeted by butlers and then invited to the exclusive launch of the Revitalift Filler HA Serum in Hainan Travel Retail.



Digital Creatives & Design: AIR, Fung Leung, Jacqueline Hung, Penny Lau, Marco Liu, Anka So, Ray Chan, Anna Lee
Game Developers: Tony Chau, Kezman Hung
Game visual effect: Lok Lok
Producer: Gary Ng, Chloe Ho, Hebitz Lau
Back Stage @AIR: Ken HuiDenny Wong