Urban Decay APAC

Pretty Different

Urban Decay TR APAC ‘Pretty Different’ pop-up celebrates the launch of Urban Decay’s Naked Honey eyeshadow palette in Asia Pacific and targets to create the most engaging and travel relevant content to all makeup junkies in Asia. A ‘dripping honey’ tunnel features motion detection sensors, which allows guests to interact with the dripping honey on the walls through mapping technologies. The ‘Sweet Checker’ zone rewards guests with sweet treats after a digital camera analysed the ‘sweetness’ of their looks. Also, guests played the ‘Spoiling Honey’ game, where they had to collect 12 eyeshadow swatches.

Brand: Urban Decay Asia Pacific
Venue: Lotte Duty Free Star Lounge, Seoul
Retailtainment Creative & UI Design: AIR Concepts Chika Tsang Penny Lau Fung Leung Yiu Tanying Ngai Man Yan Anna Lee
Video Creative: Yiu Tanying Ngai Man Yan
Game Developer: Tony CcY Shek Yiu Chung Stone Kezman Hung
R&D + Hardware Developer: Wai Yin Or
Project management: Gary Ng Wunwun Ho Shek Yiu Chung Stone
Back Stage: Ken Hui Denny Wong