Biotherm

Sense of Travel

Biotherm TR APAC ‘Sense of Travel’ pop-up offers plenty of pampering experiences and invites customers to transform “flight time” into “me time”. It features compelling digital engagement zones that perfectly blends travel and retail in an engaging way. This includes a multi-sensorial virtual paper plane game, where visitors have to virtually steer a paper plane towards its destination in Haitang Bay. Also, a personalisation zone where guests use phygital stamps to create customised postcards.

Brand: Biotherm Asia Pacific
Venue: Haitang Bay International Duty Free Complex, Sanya
Retailtainment Creative & Design:
AIR Concepts In Chan Fung Leung Ngai Man Yan Penny Lau
Game Developer: Kezman Hung
Hardware Developer: Wai Yin Or
Producer: Wunwun Ho
Back Stage: Ken Hui Denny Wong