Virtual KOL Hazel Takes the Stage…AND Wins an Award!

Huge congrats to Hang Seng Bank on the roaring success of The Next Wave 2024 Beach Music Festival and Clockenflap 2024! AND…we’re thrilled to announce that this collaboration has won the Bronze Award for Best Use of Technology in the iAB Digital Awards 2024! AIR Concepts is incredibly proud to have partnered with Hang Seng Bank to bring Hazel, the virtual KOL, to life for her FIRST LIVE PERFORMANCE!

We harnessed cutting-edge technology to make Hazel’s debut unforgettable:
– Real-time Facial Capture & Virtual Production: Capturing every nuance of Hazel’s expressions.
– Virtual Character Production: Utilizing Facial Action Coding System, Physical Hair Simulation, and AI Lip Sync for unparalleled realism.
– Virtual to Real: Ensuring seamless integration with live-action footage using Academy Colour Encoding System.
– Live Show Magic: Enabling real-time reactions with live cam for a truly interactive experience.

This was an amazing partnership, and we’re honoured to have been part of this groundbreaking journey!

Brand: Hang Seng Bank
Creatives: AIR Concepts, Jacqueline Hung, Zoa Ng, Patty Tang, Jane Poon
Project Manager: Chloe Lau
Back Stage: Ken Hui, Jonas Fung

#AIR #Realisingeveryimagination #HANGSENGBANK #VirtualKOLHazel #LivePerformance