Wyeth Materna
Real-time data-driven campaign
「用最真實的數據,掀起消費者共鳴」
Real-time insight-driven campaign with Baby Kingdom. It creates over 3,000 buzzes about the concerns of pregnancy on the campaign site and over 10,000 discussions being analysed from Baby Kingdom Forum in real-time .
Client: Wyeth
Creative: McCann & Spencer
Digital: AIR
3,000
UGC
300k
views
140K
Page Views
5,000
BK Discussions