Wyeth Materna

Real-time data-driven campaign

「用最真實的數據,掀起消費者共鳴」
Real-time insight-driven campaign with Baby Kingdom. It creates over 3,000 buzzes about the concerns of pregnancy on the campaign site and over 10,000 discussions being analysed from Baby Kingdom Forum in real-time .

Client: Wyeth
Creative: McCann & Spencer
Digital: AIR

3,000

UGC

300k

views

140K

Page Views

5,000

BK Discussions