We’re incredibly proud to launch a new era in smart beauty retail with our groundbreaking AI-powered DJ on a world tour for the YSL Beauty Light Club campaign! This pioneering activation, fusing cosmetics and club culture with YSL’s DNA, features the first DJ avatar fully powered by AI innovation to redefine immersive retailtainment. This innovative concept has successfully toured from CDF Sanya Duty Free Mall in Hainan to The Shilla Duty Free and Jewel at Changi Airport in Singapore, as well as Ezeiza International Airport in Argentina, demonstrating our advanced AI technology’s capability to create personalised, unforgettable luxury experiences across global travel hubs.

AI DJ Innovation: At the heart of the activation was our AI-powered DJ, a breakthrough in personalised beauty discovery. This AI-crafted DJ avatar redefined engagement through:

• Live Interaction: AI DJ comes to life as the resident performer, inviting users to approach and interact with her. This creates an intimate one-on-one connection with the users, starting with a truly personalised welcome!
• Dynamic Data Capturing and Analysis: With advanced visual recognition, AI DJ greets users with a unique compliment based on their appearance or style, creating an unforgettable interactive experience.
• Personalised DJ Music Creation: We unleashed the user’s allure through AI curation, by recommending the perfect YSL makeup look for the user and creating personalised DJ music that complements their YSL styles. The jamming session also allows users to craft their signature sound and let their true selves resonate with the world.

We’re honoured to have partnered with YSL Beauty and L’Oréal Travel Retail to push the boundaries of what’s possible in beauty tech. This collaboration showcases how artificial intelligence can enhance the luxury retail experience while maintaining the personal touch that luxury shoppers expect.

Stay tuned as we continue to reimagine the future of beauty retail!

#AIR #RealisingEveryImagination #YSL #YSLBeauty #YSLBeautylightclub #TravelRetail #AI #FutureOfTravel

Brand: YSL Beauty TR APAC and TR Americas
Creative & Interactive Design: AIR, Jacqueline Hung, Zoa Ng, Patty Tang, Jane Poon
Program Development: AIR, Eric Lo, Kelvin Leung
A.I. Development: Hebitz Lau
Program Producer: Gary Ng, Chloe Lau
Hardware: Kenny Or
Back Stage: Ken Hui