H5 AR Catching Game

Estée Lauder TR APAC | Hainan, China; Hong Kong; Macau; Okinawa

ai / digital

Estée Lauder has developed an exciting H5 AR game that makes shopping for beauty products a fun and engaging experience. By catching Estée Lauder products in the summer air, customers can collect points to redeem deluxe gifts and samples. This immersive and rewarding game is designed to enhance the online journey, induce purchase intention and ends with a call to action to discover and shop Estée Lauder products for this summer.

#DFS #Game #CreativeTech #Digital

Project Management

Chloe Ho
Hebitz Lau

Creative

Fung Leung
Marco Liu
Emily Ng

Technology

Kezman Hung

backstage

Ken Hui
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