Chinese New Year 2018

Lancôme TR APAC | Singapore, Hong Kong, South Korea, Thailand, Japan

ai / digital

retailtainment

Lancôme TR APAC offers an experiential journey that immerses Chinese travellers around different countries during the festive lunar New Year spirit with interactive elements that amplifies joy and good fortune for the New Year ahead. Starting off with an Artificial Intelligence “Magic Mirror”, shoppers had the chance to try on different lipstick shades virtually. Plus, by simply swiping at the “Lantern Wishes Panels”, travellers could send their blessings to friends and family.

Venue:

– Singapore Changi Airport T3
– Hong Kong T Galleria by DFS
– Seoul Lotte World Tower
– Bangkok King Power Srivaree
– Osaka Kansai Airport

Project Management

Charlotte Ho
Chloe Ho
Gary Ng
Stone Shek

Creative

Chika Tsang
Penny Lau
Fung Leung
Anna Lee
Kylie Yiu
Katherine Ngai

Technology

Tony Chau
Kezman Hung
Kenny Or

backstage

Ken Hui
Mike Wu
Denny Wong
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