Lancôme TR APAC Unstoppable Club dominates the COEX K-Pop Square with a 8K L-shaped outdoor digital panels adorning the streets of Gangnam, featuring the brand’s two beauty best-sellers: the 18-hour long wear Teint Idole Ultra Wear Foundation and the new ultra-pigmented L’Absolu Rouge Ruby Cream. 58M total impressions are gained and there is a 170% sales increase.