AI Christmas Journey - Moments of Sparkle

Lee Gardens | Hong Kong

ai / digital

retailtainment

We are proud to have partnered with Lee Gardens to illuminate the festive season with a groundbreaking "retailtainment" experience. The "AI Christmas Journey: Moments of Sparkle" seamlessly fused advanced generative AI with the warmth of holiday traditions, transforming shopper interactions into highly personalised, unforgettable memories.

Generative AI Innovations:

  • Hong Kong’s First AI Music Video Experience: Visitors transformed their likeness into stylised AI characters, co-creating custom songs and lyrics for a fully personalised, social-ready music video.
  • AI Christmas Photo Booth: Redefining the holiday photo-op through sophisticated image-to-image generation, allowing guests to unlock high-end festive personas and take home physical AI-generated sticker photos.
  • AI Music Creation Studio: A bespoke audio platform where users input personal messages, instantly woven by our AI engine into professional-grade holiday tracks across various genres, from soulful jazz to upbeat pop.

This landmark activation represents another milestone in our mission to reimagine the retail landscape. By combining cutting-edge AI technology with the emotional core of the holidays, we proved that innovation - when applied with heart - can make the most traditional seasons feel entirely brand new.

#AIR #RealisingEveryImagination #LeeGardens #AIChristmas #Retailtainment #GenerativeAI #MomentOfSparkles #TechWithHeart

Project Management

Gary Ng
Chloe Ho

Creative

Fung Leung
Patty Tang
Jane Poon
Jerry Lam

Technology

Tony Chau
Eric Lo
Kezman Hung
Hebitz Lau

backstage

Ken Hui
Other projects