Pretty Different

Urban Decay TR APAC | Seoul, South Korea

retailtainment

Urban Decay TR APAC ‘Pretty Different’ pop-up celebrates the launch of Urban Decay’s Naked Honey eyeshadow palette in Asia Pacific and targets to create the most engaging and travel relevant content to all makeup junkies in Asia. A ‘dripping honey’ tunnel features motion detection sensors, which allows guests to interact with the dripping honey on the walls through mapping technologies. The ‘Sweet Checker’ zone rewards guests with sweet treats after a digital camera analysed the ‘sweetness’ of their looks. Also, guests played the ‘Spoiling Honey’ game, where they had to collect 12 eyeshadow swatches.

Project Management

Gary Ng
Chloe Ho

Creative

Chika Tsang
Fung Leung
Penny Lau
Yiu Tanying
Ngai Man Yan
Anna Lee

Technology

Tony Chau
Stone Shek
Kezman Hung
Kenny Or

backstage

Ken Hui
Denny Wong
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