Brand | Clé de Peau Beauté
Location | Sanya International Duty Free Shopping Complex, Haitang Bay

Le Sérum activates skin’s regenerative powers and accelerates the renewal of intelligent cells for #FasterRenewal.  To let users physically feel this impact, we had the idea of – Flex to Unleash – where we empower users the ability to unlock and witness the power from within using their very own hands:

Naked Eye 3D interactive wall

– Making Naked Eye 3D interactive
– Users to activate several interactive checkpoints through bespoke hand gestures (via hand-tracking) to remotely unlock and witness the benefits of Le Sérum
– Users can then scan and connect to WeChat mini-program for a complete O2O journey to:
1. Further find more information about Le Sérum
2. Unlock a special souvenir
3. Linkup with Clé de Peau Beauté e-shop

#CDFG #HaiTangBay #CreativeTech #Retailtainment #Digital

Creative & Interactive Design: AIR, Fung Leung, Jacqueline Hung, Penny Lau, Marco Liu, Patty Tang, Emily Ng
Program Development: AIR, Kelvin Leung, Edward Li
Program Producer: Gary Ng, Chloe Ho
Visual Production Partner: ManyMany
Back Stage: Ken Hui