All is Joyful All is Bright

Make your Christmas more joyful, personalised and bright.

  1. Personalised Bauble
    Online fundraising for users to personalise their own Christmas Bauble and share with their beloved ones. The baubles are hanging around the malls.
  2. Interactive Projection Mapping
    Featuring a celebrative projection animation video on a giant pillars at the Hysan Atrium. A photobooth was installed at the location for taking a Christmas Bauble Photo projecting on the pillars.
  3. Xmas Mart
    Hysan O2O pop-up marts have been built online and offline with more than 50 stores participated.

Concepts & Design: AIR Concepts
Creative Director: Ken Hui Mike Wu
Lead Tech & Social: Denny Wong
Associate Creative Director: Chika Tsang
Creatives: Jacqueline Hung Cheukman Chan Penny Lau Chan Pa
Programming: Kezman Hung Zoe Shu
Technician: Wai Yin Or
Integrated Producer: Wunwun Ho