Lancôme APAC

Lancôme Super Serums Activation

Lancôme has teamed up with China Duty Free Group to reveal the world’s first Super Serums activation at the Sanya International Duty Free Shopping Complex in Haitang Bay.

In celebration of the International Women’s Day, a TR-First 3D Holographic Avatar Generator is presented; upon utilising the facial features and analysing the personal characters of the travellers, they can create and personalise their own 3D holographic avatar, while interacting with it in real-time. Travellers can also download and share their unique creation on Social Media platforms.

Inside the two interactive immersive zones, travellers are guided to explore the products stories behind the Advanced Génifique Serum and Rénergie H.C.F. Triple Serum, through a series of engaging animations, storytelling prompts and audio navigation, where they can acquire a thorough understanding on the products through the digitally-driven interactive immersive experiences.

The Super Serums activation has once again elevated the travel retail experience for both domestic and international travellers, and has successfully cemented Lancôme’s long-standing authority in skincare.

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Brand: Lancôme APAC
Creative & Game Design: AIR, Fung Leung, Jacqueline Hung, Penny Lau , Marco Liu, Patty Tang, Ray Chan, Emily Ng, Lung Wong
Game Development: AIR, Tony Chau, Eric Lo, Kelvin Leung, Kezman Hung
Game Producer: Gary Ng, Chloe Ho, Chloe Lau, Hebitz Lau
Back Stage: Ken Hui