Create Happiness Wherever You Go
Lancôme Travel Retail Asia Pacific is celebrating the Lunar New year in Hainan with its “Create Happiness Wherever You Go” campaign inviting travellers to immerse themselves in creativity and festivity.
The pop-up’s retailtainment features showcase Lancôme’s hero products across all axes. A state-of-the-art 3D LED screen in the shape of a festive lantern showcasing the brand’s iconic products Absolue Soft Cream and the Lunar New Year limited edition, Advanced Génifique Youth Activating Concentrate. This year’s edition of the serum bottle features a colorful, modern art design that pays tribute to the Dan character from Beijing Opera, celebrating femininity and modernity. Reinventing the consumer beauty experience with disruptive technology, the final stop of the consumer journey is an extended experience (XR) that allows guests to capture a 3D video with the vibrant colors of the campaign’s animation flying around them.
Digital Creatives & Design: AIR, Fung Leung, Jacqueline Hung, Emily Kam, Anka So, Ray Chan, Marco Liu, Wong Chun Lung
Game Developers: Tony Chau
Producer: Gary Ng, Chloe Ho
Back Stage @AIR: Ken Hui, Denny Wong