Chinese New Year 2018
A specially curated Lancôme pop-up encouraging visitors to explore retail and digital offerings has opened at the King Power Rangnam downtown complex.
A multi-sensory journey begins from the outside, with a sea of red light illuminating the building. An augmented reality (AR) photobooth allows visitors to take photos of themselves holding a ‘virtual’ puppy dog and they can interact with a touch-screen digital game. Limited edition CNY offerings and travel exclusives are available at the pop-up, which also offers an engraving service on any purchase of L’Absolu Rouge.
Brand: Lancôme APAC
Digital Creatives & Retailtainment Design: AIR
Developers: Tony Chau, Kezman Hung
Hardware Developers & Technician: Kenny Or
Producer: Chloe Ho
Back Stage @AIR: Ken Hui, Denny Wong