Lancôme TR APAC #Unstoppable Club dominates the COEX K-Pop Square with a 8K L-shaped outdoor digital panels adorning the streets of Gangnam, featuring the brand’s two beauty best-sellers: the 18-hour long wear Teint Idole Ultra Wear Foundation and the new ultra-pigmented L’Absolu Rouge Ruby Cream. 58M total impressions are gained and there is a 170% sales increase.

Brand: Lancôme
Venue: K-Pop Square, Gangnam, Seoul
Creative & Art Direction: Chika Tsang @AIR, Ngai Man Yan, Yiu Tanying
Back Stage: Ken Hui @AIR